Oktopost Alternative for Solo Bluesky Creators
Keep Oktopost for B2B advocacy, approvals, and CRM-connected reporting. Use TheBlue.social for a solo Bluesky network workflow with self-serve pricing.
What Oktopost Does
Oktopost is a B2B social media management and employee-advocacy platform. Its core product includes a social calendar, Social BI, a social inbox, AI Assist, approvals, role permissions, dynamic UTM tags, and marketing-automation and CRM integrations.
Oktopost's Professional package starts at an $8,000 annual subscription for one marketing user. Advanced starts at $12,000 and adds SAML SSO, SCIM provisioning, compliance features, multiple workflows, and API access.
Checked August 17, 2026. Sources: Oktopost pricing, Oktopost social management, Oktopost employee advocacy .
Feature Comparison
| Feature | TheBlue.social | Oktopost |
|---|---|---|
| Social publishing calendar | Yes | Yes |
| Analytics and reporting | Yes | Yes |
| Employee advocacy | No | Yes |
| Approvals and role permissions | No | Yes |
| MAP and CRM integrations | No | Yes |
| Follow-back review | Yes | No |
| Clean up inactive followings | Yes | No |
| Starter-pack visibility | Yes | No |
| Self-serve pricing | Yes | Request a quote |
| Starting paid price | $9.99/month | $8,000/year |
| Stored scheduled posts | 10 on paid tiers | Contract-specific |
Where TheBlue.social Is Different
Different Buyer and Job
Oktopost is sold to B2B marketing teams that connect social activity to campaigns and revenue systems. TheBlue.social is for an individual creator's network and posts.
Bluesky Account Actions
TheBlue.social includes follow-back review, stale-follow cleanup, block management, and starter-pack visibility for a connected Bluesky account.
No Advocacy or CRM Layer
TheBlue.social does not provide employee advocacy, approval workflows, MAP integrations, CRM integrations, SSO, or SCIM.
Self-Serve Pricing
TheBlue.social publishes $9.99 Bluesky-only and $20 Pro monthly prices. Oktopost starts at $8,000 per year and requires a sales conversation.
What TheBlue.social Is For
TheBlue.social is a Bluesky-native network growth tool for solo creators. It combines scheduling with concrete account work. Review who to follow back, clean up stale follows, review blocks, and check starter-pack visibility.
The Pro plan costs $20 per month, connects up to five total accounts, and stores up to 10 scheduled posts. The Bluesky-only plan costs $9.99 per month and stores up to 10 Bluesky posts. The free tier stores up to three scheduled posts.
Choose Oktopost When
- You run B2B social campaigns with approvals, employee advocacy, and a marketing team.
- Social activity must connect to your CRM, marketing automation, SSO, or compliance stack.
- You need Oktopost's reporting and governance enough to justify an annual contract.
Choose TheBlue.social When
- You manage your own creator accounts rather than an employee-advocacy program.
- Follow-back, cleanup, blocks, and starter-pack visibility are the next actions you need.
- You want a self-serve monthly plan instead of an $8,000 annual starting contract.
Frequently Asked Questions
How much does Oktopost cost?
Oktopost's current pricing page says Professional starts at $8,000 per year and Advanced starts at $12,000 per year. Exact pricing depends on team size and selected features.
Does TheBlue.social replace Oktopost employee advocacy?
No. TheBlue.social does not provide an employee board, advocacy analytics, approvals, or company-wide sharing workflows.
Does Oktopost support Bluesky?
Oktopost's cited pricing and core-product pages do not make a Bluesky support claim. Ask Oktopost for the current supported-network list before making a migration decision.
Choose the Workflow That Fits
Use TheBlue.social for scheduling plus follow-back, cleanup, blocks, and starter-pack visibility.
No credit card required • Free plan available • Cancel anytime