TheBlue.social Press Kit

Official press resources and information about TheBlue.social.

About TheBlue.social

TheBlue.social is a suite of tools designed to enhance the X, Threads, Instagram, Pinterest, Bluesky and Mastodon social networking experience. Founded in 2024 by Boon (aka Hwee-Boon Yar), the platform provides analytics, post scheduling, and community discovery features for Bluesky users looking to build meaningful connections and optimize their social media presence.

Key Features

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Rich analytics that give users insights to improving their engagement and grow their following

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Post scheduling to X, Threads, Instagram, Pinterest, Bluesky and Mastodon to improve your content and posting consistency which is essential for growth

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Comprehensive suite of tools like follow-back and clean up your followings to enhance Bluesky engagement

Currently serving hundreds of users from the Bluesky community with freemium access to all tools. Launched in 2024. Paid plans at our pricing page.

Founder

Hwee-Boon Yar

Founded by Hwee-Boon Yar, an experienced developer with 30 years of building tools and applications for various platforms. Prior to creating TheBlue.social, Boon worked on multiple successful apps and services focused on enhancing user experiences across different platforms.