Best Times to Post on Twitter in 2025

Want more engagement on Twitter? Focus on timing. Studies in 2025 show that posting on Tuesday, Wednesday, and Thursday between 8 a.m. and 3 p.m. (local time) delivers the best results. For U.S. brands, Wednesday at 9 a.m. ET stands out as the top-performing time, while early mornings (8–10 a.m.) on Monday and Tuesday also see strong engagement. Avoid weekends for critical posts, as activity drops significantly.

Key findings:

• Best days: Tuesday, Wednesday, Thursday
• Top times: 8 a.m.–3 p.m. local time (especially 9 a.m. Wednesday)
• Weekends: Lower engagement; test lighter content late morning or early afternoon

For multi-time-zone audiences, stagger posts to hit morning peaks across regions. Tools like scheduling platforms can help refine your timing strategy based on analytics. Start with these benchmarks and adjust based on your audience's behavior.

The Best Time to Post on X (Twitter) in 2025 | Data from 1M+ Posts 📈

1. Sprout Social Data

Sprout Social's 2025 report offers insights specifically geared toward U.S. business accounts, building on earlier studies. Each year, Sprout Social releases a "best times to post on X (Twitter)" report based on millions of posts. The 2025 edition compiles aggregated data from brands, agencies, and organizations, making it particularly useful for businesses looking to optimize their posting strategies. [2]

Best Posting Times

According to the report, the best engagement occurs during U.S. business hours, with an active posting window stretching from 10:00 a.m. to 5:00 p.m. on weekdays. This wide engagement window highlights that users on X interact throughout the day rather than during a single peak period. For businesses, aligning posts with local business hours - like Eastern Time for East Coast audiences - can maximize visibility. [2]

The data also reveals distinct daily engagement patterns.

Day-Specific Patterns

Sprout Social's analysis identifies Tuesday through Thursday as the strongest days for engagement on X, with consistent activity during work hours. Here's a closer look at the trends:

Day	High-Engagement Window	Notes
Monday	Broad window across workday	Engagement varies as users transition from the weekend.
Tuesday	11:00 a.m. – 5:00 p.m.	Ideal for campaigns and detailed threads.
Wednesday	10:00 a.m. – 5:00 p.m.	A key day for posting important content.
Thursday	10:00 a.m. – 5:00 p.m.	Strong midweek performance continues.
Friday	10:00 a.m. – 5:00 p.m.	Engagement dips slightly as the weekend approaches.

While Mondays and Fridays still see engagement during business hours, activity tends to be less predictable - Fridays, in particular, taper off as users shift their focus to weekend plans. This pattern underscores X's strength as a platform for real-time updates and conversations during the core workweek. [2]

For an even sharper strategy, consider industry-specific trends.

Sector-Specific Insights

Although many industries follow the general business-hour engagement trends, some sectors - like media, entertainment, or global brands - may experience different patterns due to their unique schedules. U.S. companies can use these general guidelines as a starting point but should rely on their own analytics to refine timing. For instance:

• A B2B SaaS company targeting professionals might prioritize thought-leadership posts between 10:00 a.m. and 3:00 p.m. on Tuesday through Thursday.
• An e-commerce brand could focus on late afternoon or early evening posts to capture users browsing after work.

By tailoring strategies to their audience, businesses can make the most of these insights. [2]

Weekend Performance

Engagement on Saturdays and Sundays remains significantly lower compared to weekdays, making weekends less ideal for critical posts. However, businesses can still test lighter, community-focused content during late mornings to early afternoons. This approach allows for experimentation to identify what resonates most with weekend audiences.

For weekdays, aim to schedule 3–6 posts, with the highest volume on Tuesday through Thursday. Use Twitter analytics to fine-tune specific time slots - like comparing engagement at 11:00 a.m. versus 2:00 p.m. [2]

For a broader strategy, consider using tools like TheBlue.social to align X's engagement windows with peak times on other platforms like Threads, Instagram, Pinterest, Bluesky, and Mastodon.

2. Buffer Data

Buffer's 2025 analysis of over 1 million tweets [3] sheds light on the best times to post for maximum engagement. The study pinpoints 9:00 a.m. on Wednesday as the top-performing time, with 8:00 a.m. on Tuesday and 8:00 a.m. on Monday not far behind. This early-morning trend aligns with users' routines, making it a prime window for scheduling impactful tweets.

For U.S.-based accounts, posting between 8:00–10:00 a.m. local time is recommended. For instance, if your target audience is on the East Coast, aim for 9:00 a.m. Eastern Time. For West Coast users, schedule tweets around 9:00 a.m. Pacific Time. Early morning posts often face less competition and have the entire day to gain traction in terms of impressions and engagement.

Buffer's findings complement Sprout Social's data, reinforcing early mornings as the sweet spot for weekday engagement.

Day-Specific Patterns

Buffer's analysis also highlights how engagement varies throughout the week. Here's a breakdown of the best posting times by day:

Day	Top Posting Times	Performance Notes
Monday	8:00 a.m., 9:00 a.m., 10:00 a.m.	A strong start to the week as users plan their schedules and catch up on updates.
Tuesday	8:00 a.m., 9:00 a.m., 10:00 a.m.	Engagement stabilizes as routines settle.
Wednesday	9:00 a.m., 8:00 a.m., 10:00 a.m.	The peak day for activity, with users highly engaged and receptive.
Friday	8:00 a.m., 9:00 a.m., 7:00 a.m.	Early morning sees solid engagement before interest wanes heading into the weekend.

The data suggests Tuesday and Wednesday are ideal for key content, like product launches, campaign announcements, or thought-leadership threads. While Fridays can still perform well in the early hours, engagement tends to taper off later in the day.

Sector-Specific Insights

Different industries can use these trends to refine their posting strategies within the 8:00–10:00 a.m. window:

• B2B SaaS companies: Focus on Tuesday through Thursday mornings when professionals and decision-makers are most active.
• News publishers: Post early in the morning and again midday to give stories time to gain momentum as audiences check their feeds throughout the day.
• Creators and entertainment brands: Try a mix of early-morning posts and late-afternoon slots (around 3:00–5:00 p.m.) to see which times resonate most with their audience.

These recommendations serve as a starting point. Use Buffer's data as a guide but adjust your schedule based on your audience's behavior and analytics.

Weekend Performance

Engagement over the weekend tends to be inconsistent, making Saturdays and Sundays less reliable for high-priority content. However, late-morning posts may still perform well, so it’s worth testing weekend timings. For critical content, though, stick to the proven Tuesday and Wednesday slots.

To streamline this process, consider using a scheduling tool like TheBlue.social. It allows you to queue tweets at optimal times while managing content across platforms like Threads, Instagram, Pinterest, Bluesky, and Mastodon. This approach makes it easier to test and fine-tune your posting schedule using cross-platform analytics.

3. Hootsuite Data

Hootsuite's 2025 research pinpoints the best Twitter engagement window as 9:00 a.m. to 11:00 a.m. on Wednesday, Thursday, and Friday[3]. This midweek trend highlights how users engage with Twitter as a platform for catching up on news and industry updates during their workday mornings.

Unlike studies that suggest early-week posting, Hootsuite's findings show engagement builds as the week progresses. By midweek, users are settled into their routines and actively seeking real-time updates. However, engagement typically dips after midday on Friday as people start shifting their focus toward the weekend. This pattern emphasizes a shift toward later-week activity on the platform.

For U.S. marketers, it’s essential to adapt this 9–11 a.m. window to their audience's time zone. Use Eastern Time for East Coast audiences and adjust accordingly for other regions.

Best Posting Times

Hootsuite’s data underscores the importance of scheduling key posts during this two-hour window when professionals are actively browsing Twitter for news and trends. Avoid posting before 5:00 a.m.[3].

To make the most of these recommendations, prioritize scheduling high-impact content - like product launches, campaign announcements, or thought-leadership threads - within the 9:00–11:00 a.m. slot on Wednesday through Friday. Over time, use Twitter Analytics to refine your strategy by identifying specific moments that drive the most impressions and engagement.

Day-Specific Patterns

Hootsuite’s focus on Wednesday, Thursday, and Friday differentiates it from studies that highlight Monday or Tuesday. By midweek, users are more engaged with their professional routines and are more receptive to brand messaging[3]. While Friday mornings still show strong engagement, activity often drops after 11:00 a.m. as people begin transitioning into weekend mode.

For multi-day campaigns, consider launching on Wednesday to take advantage of peak engagement. If resources are limited, focus on one major post each on Wednesday, Thursday, and Friday to maximize impact.

Sector-Specific Insights

These findings can be tailored for different industries:

• B2B companies and professional services can benefit from the midweek morning window when decision-makers are actively seeking news and insights.
• News publishers and media brands should aim for the early part of the 9:00–11:00 a.m. window to give breaking stories time to gain traction.
• E-commerce and consumer brands may want to expand their posting schedule beyond this core window to capture engagement during commuting times, lunch breaks, or early evenings when casual browsing increases.

Weekend Performance

As with earlier studies, Hootsuite’s data confirms that weekend engagement is generally lower, making midweek the best time for high-priority content. Most users check Twitter less frequently on Saturdays and Sundays, which makes these days less reliable for time-sensitive campaigns[2][4]. However, niches like entertainment, sports, and lifestyle can still see good engagement during late-morning hours on weekends. Testing a few posts during this time can help determine if a weekend strategy is worth pursuing.

For most brands, the ideal approach is to focus critical content on Wednesday through Friday mornings while reserving weekends for lighter, more conversational posts.

To streamline your posting strategy, consider using TheBlue.social. This tool allows you to schedule content within these optimal windows and manage posts across platforms like Twitter, Threads, Instagram, Pinterest, Bluesky, and Mastodon - all from one unified calendar.

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4. SocialPilot Data

According to SocialPilot’s 2025 analysis of over 50,000 Twitter accounts, the best times for engagement are weekday mornings between 8:00 and 11:00 a.m., with an additional spike around 3:00 p.m.[5] These timeframes align with when professionals typically check Twitter for news, industry updates, and trending topics. This data provides a solid foundation for crafting a more strategic posting schedule.

Best Posting Times

SocialPilot suggests focusing on the 8:00–11:00 a.m. window on weekdays, with an optional test slot around 3:00 p.m.[5] For instance, you could schedule posts at 8:00 a.m. to catch early risers, at 10:00 a.m. for mid-morning activity, and at 3:00 p.m. when users are likely returning from lunch. Tools like TheBlue.social can help you queue these posts in advance, ensuring consistency while freeing up time to engage with replies and mentions during peak hours.

Once you’ve tracked performance within this window for 30 days, narrow your focus to the two time slots that generate the most clicks and profile visits. Use these high-performing windows for your most important content, such as product launches, thought leadership posts, or campaign announcements.

Day-Specific Patterns

SocialPilot’s data highlights that weekdays, particularly Monday through Friday, outperform weekends in engagement.[5] Mid-morning hours on business days are especially reliable, with other studies often pointing to Tuesday through Thursday around 9:00 a.m. as peak periods.

For multi-day campaigns, consider launching on a Tuesday or Wednesday to tap into midweek momentum. If resources are limited, focusing on one impactful post per day from Tuesday through Thursday may yield better results than spreading content thinly throughout the week.

Sector-Specific Insights

Different industries can fine-tune SocialPilot’s recommendations to better match audience behavior. For instance, B2B and SaaS companies often see stronger engagement early in the morning, between 8:00 and 10:00 a.m., as decision-makers settle into their workday and look for industry updates.[5]

Meanwhile, consumer-focused and entertainment brands might find better results closer to lunch or early evening, when users are more likely to browse casually. E-commerce brands could experiment with posting at noon or between 5:00 and 7:00 p.m., targeting shoppers during downtime. News outlets, on the other hand, should aim for the earliest part of the 8:00–11:00 a.m. window - posting at 8:00 a.m. allows breaking stories to gain traction before the news cycle shifts.

Weekend Performance

Weekends generally see lower engagement than weekdays, with user activity shifting to later in the day - typically between 9:00 a.m. and 8:00 p.m.[5] This reflects more relaxed browsing habits when users aren’t tied to work schedules. While weekdays remain dominant for engagement, testing weekend time slots can help refine your strategy. Try posting late morning around 11:00 a.m. or late afternoon at 5:00 p.m. to see if your audience remains active outside the workweek.

A good approach is to focus on critical announcements and promotional content during weekday mornings, reserving weekends for relationship-building posts. For instance, a U.S.-based SaaS company might start with three posts daily at 8:00 a.m., 10:00 a.m., and 3:00 p.m. Eastern time, tracking engagement metrics over 30 days. Based on the results, they could refine their schedule to the top-performing slots and prioritize premium content for those times. Similarly, a direct-to-consumer brand might test weekend posts at 11:00 a.m. and 5:00 p.m., comparing the results with weekday mid-morning engagement to adjust their strategy.

It’s important to remember that SocialPilot’s findings are based on aggregated data and may not perfectly reflect niche or regional audiences.[5] Factors like algorithm updates, news cycles, and seasonal trends can all influence the best posting times. Regularly reviewing your analytics and treating these recommendations as flexible guidelines will help you stay ahead. Tools like TheBlue.social can assist in testing multiple time slots, cross-posting successful tweets to other platforms, and monitoring performance - all from one dashboard.

5. TheBlue.social Data

TheBlue.social doesn’t release its own comprehensive "best times to post on Twitter" study for 2025. However, it provides users with some great tools to put proven strategies into action and tweak them based on audience behavior.

Applying Industry Best Practices

With TheBlue.social’s cross-posting scheduler, you can plan and queue content across various platforms like X (Twitter), Threads, Instagram, Pinterest, Bluesky, and Mastodon. Its real-time analytics monitor audience activity, helping you make quick adjustments to your schedule. You can also fine-tune your posts to hit peak engagement windows across multiple time zones, ensuring your content reaches the right audience at the right moment.

Customizing Your Schedule

While industry benchmarks are a helpful starting point, personalization is where the magic happens. Every audience is different, and TheBlue.social allows you to experiment with posting times - whether it’s early morning updates or weekend posts - to figure out what resonates most with your followers. Its easy-to-use analytics let you track key engagement metrics like clicks, likes, and retweets, so you can refine your strategy as you go. This tailored approach is especially useful if you’re targeting audiences in different time zones or catering to diverse groups.

Supporting Tools for Optimal Engagement

TheBlue.social doesn’t stop at scheduling. It also offers free tools to enhance your posting strategy. For instance, the Is X (Twitter) Down? checker ensures you’re posting when the platform is fully operational. Meanwhile, the OG Preview tool helps you confirm your links display correctly across social networks. These extras can help you keep your posting schedule sharp and effective.

Comparing the Studies: Strengths and Weaknesses

Each major 2025 study sheds light on the best times to post on Twitter, offering unique perspectives. To make sense of their recommendations, it’s important to understand what each study measured - and what it didn’t. This breakdown highlights the strengths and limitations of each study, helping you decide how to apply their findings to your U.S. audience.

Data Scope and Methodology

Buffer analyzed over 1 million tweets in 2025, making it one of the most extensive datasets available. Thanks to its large sample size, Buffer pinpointed specific peak times for engagement, with Wednesday at 9 a.m. standing out as the top-performing slot. Close contenders included Tuesday and Monday at 8 a.m., providing marketers with clear, actionable timeframes to test in their schedules. [3]

Sprout Social took a different approach, using engagement data from its diverse customer base across industries. Instead of singling out the "best hour", it identified broader engagement windows - Tuesdays through Thursdays, from 10 a.m. to 5 p.m., aligning with typical U.S. business hours. This method is especially helpful for brands seeking to understand general engagement patterns, though the study consistently flagged weekends as low-engagement periods. [2]

SocialPilot analyzed data from over 50,000 accounts, offering recommendations based on weekday versus weekend behavior and industry type. It found that weekday mornings (8 a.m.–11 a.m.) and mid-afternoons (around 3 p.m.) drive the most engagement, while weekends see a longer activity window, spanning 9 a.m. to 8 p.m. [5]

Hootsuite provided insights focused on workday engagement patterns, though its detailed 2025 data is less publicly accessible compared to Buffer or Sprout Social.

TheBlue.social doesn’t publish its own aggregated study but instead acts as a tool to apply findings from these studies. Its cross-posting scheduler supports platforms like X (Twitter), Threads, Instagram, Pinterest, Bluesky, and Mastodon. Real-time analytics allow users to refine scheduling based on audience behavior.

U.S.-Specific Insights and Time Zone Considerations

Most studies align their findings with U.S. time zones but don’t always provide separate recommendations for Eastern, Central, Mountain, or Pacific Time. The suggested times generally fit the standard U.S. workweek and can be adjusted for local time zones. [2][3]

SocialPilot goes a step further by distinguishing between weekday and weekend engagement for U.S. audiences. This helps marketers determine whether weekend posts are worth scheduling. For U.S.-based brands, the key takeaway is that mid-morning time slots - especially 8 a.m. to 10 a.m. - are effective for catching users during morning routines. Similarly, early afternoons (12 p.m. to 2 p.m.) align well with lunch breaks and midday social media checks. [1][2][3]

Scheduling, Analytics, and Built-In Tools

Beyond identifying optimal posting times, these platforms offer a variety of tools to help implement insights:

• Buffer and Sprout Social provide strong scheduling and analytics tools.
• SocialPilot emphasizes affordability and bulk scheduling options.
• TheBlue.social integrates cross-platform scheduling with real-time analytics, making it a versatile choice for managing multiple networks. It also offers free tools like the Is X (Twitter) Down? checker, the OG Preview tool, and the Generate Alt Text for Images tool to optimize posts before they go live. [2][3][5]

Methodological Differences and Why Recommendations Vary

The differences in posting time recommendations come down to how each study collected and analyzed data. For instance:

• Buffer focused on engagement rates across a large global sample, which allowed it to pinpoint Wednesday at 9 a.m. as the top-performing time. [3]
• Sprout Social analyzed median engagement across its broad customer base, leading to its recommendation of a 10 a.m.–5 p.m. window on mid-week days. [2]
• SocialPilot segmented its data by industry and day type (weekday vs. weekend), offering more tailored but varied recommendations. [5]

Definitions of "engagement" also vary - some studies prioritize likes, others emphasize retweets or replies. Since Twitter’s algorithm and user habits are constantly evolving, these studies are best seen as starting points. To refine your strategy, experiment with different time slots (e.g., 8 a.m., 12 p.m., and 3 p.m.) and adjust based on your audience’s behavior. [1][3]

Practical Scenarios: Choosing the Right Tool for Your Needs

Understanding how these tools apply in real-world scenarios can help you decide which one fits your goals:

• A small U.S. e-commerce brand announcing new product drops might use Buffer’s data to schedule posts for 9 a.m. ET on Wednesdays. After tracking performance for a month, they might notice higher engagement at 12 p.m. on Tuesdays, prompting an adjustment.
• A B2B SaaS company targeting professionals could rely on Sprout Social’s broader 10 a.m.–5 p.m. window between Tuesday and Thursday, testing whether earlier or later posts perform better. SocialPilot’s industry-specific insights could further refine this strategy for a tech-focused audience.
• A content creator managing multiple platforms might use TheBlue.social to schedule a tweet at 9 a.m. PT while cross-posting the same content across Threads, Instagram, and Bluesky. Analytics would then reveal whether similar timing works across networks.

Key Limitations to Keep in Mind

No single study is flawless. For example, Buffer’s global dataset may overlook nuances specific to U.S. audiences. Similarly, aggregated data from Sprout Social and SocialPilot might obscure key engagement differences across industries or regions. These recommendations are a helpful starting point, but fine-tuning based on your own analytics is essential. By combining these insights with your audience’s behavior, you can craft a posting strategy that works best for you.

Conclusion

Analyzing multiple studies from 2025 reveals a consistent trend: Tuesday through Thursday, between 8 a.m. and 3 p.m. local time, are the sweet spots for engagement on Twitter/X. Among these, Wednesday at 9 a.m. and Tuesday or Monday at 8 a.m. stand out as peak times for activity. Sprout Social's research echoes this, highlighting engagement highs between 10 a.m. and 5 p.m. on midweek days[1].

For U.S. brands, this data offers a clear roadmap. Focus your efforts on posting between 8 a.m. and 2 p.m. Eastern Time on Tuesdays, Wednesdays, and Thursdays. These hours align with when users are most likely to check their feeds during their daily routines. If your audience spans multiple time zones, stagger your posts to hit peak morning hours across regions[6].

To put this into practice, start by scheduling your most critical content - like product launches or major announcements - for Wednesday at 9 a.m. ET. Complement this with posts at 8 a.m., 12 p.m., and 3 p.m. on Tuesdays and Thursdays. Run this schedule for 4–6 weeks, and closely track engagement metrics.

Fine-tune your strategy based on your own analytics. Tools like TheBlue.social can simplify this process by automating cross-platform posting and providing real-time analytics for platforms like X (Twitter), Threads, Instagram, Pinterest, Bluesky, and Mastodon.

Weekends, however, are a different story. Research consistently shows that Saturdays and Sundays deliver the weakest engagement[1]. If you decide to post on weekends, keep it light and casual. Aim for Saturday late mornings (11 a.m.–2 p.m.) or Sunday afternoons (2–6 p.m.), and watch closely to see if these posts resonate with your audience.

FAQs

::: faq

What’s the best way to schedule tweets for maximum engagement across time zones?

To reach a broader audience on Twitter and keep engagement high across various time zones, it’s key to post during the times your target audience is most active. Start by studying your audience’s activity patterns to pinpoint those peak hours, and then align your posting schedule to match.

A cross-platform content scheduler can make this process much easier. These tools let you plan and automate your tweets for the best times, taking the hassle out of adjusting for time zone differences. This way, you maintain a steady posting schedule and give your content the best chance to be seen. :::

::: faq

How can I analyze and improve my Twitter posting schedule to match my audience's activity?

To make the most of your Twitter posting schedule, take advantage of tools that analyze audience behavior and engagement patterns. These analytics platforms can pinpoint the ideal times to post, ensuring your content aligns with when your followers are most active.

For a more efficient strategy, try scheduling tools like TheBlue.social, which combine cross-platform scheduling with analytics. This way, you can fine-tune your content strategy and ensure your tweets connect with your audience at the perfect moment. :::

::: faq

What types of content perform best during the optimal posting times on Twitter?

The kind of content that gets the most traction on Twitter during peak posting times can vary based on your audience and industry. That said, visual content - like images, videos, or GIFs - often stands out and captures more attention. Posts that invite interaction, such as polls or thought-provoking questions, also tend to spark engagement during these busy periods.

To make the most of these high-traffic windows, focus on crafting short, engaging tweets that connect with your audience’s interests. Testing different content types and keeping an eye on engagement stats can help you fine-tune your approach over time. :::