Calculate engagement rate for a Bluesky post from likes, reposts, replies, quotes, and follower count. No login required.
Use public counts from any Bluesky post.
Engagements divided by followers.
Interactions relative to follower count
Engagement rate = (likes + reposts + replies + quotes) / followers × 100.
For example, 12 likes + 3 replies + 2 reposts + 1 quote = 18 interactions. With 900 followers, the rate is 2.00%.
This counts interactions, not unique people or post views. Compare your own posts at a similar age, and check replies separately when your goal is a conversation.
Try the worked post and reply examples, or use Bluesky Analytics to review your connected account's posts and follower trends.
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